It’s not difficult to spot Port Hotel, Eastbourne’s new boutique place to stay. Just look for a coal-black frontage that looms somewhat ominously from the middle of a more traditional, ice-cream-hued Regency terrace flanking the East Sussex town’s pebble beach.
Some locals may have been upset by the controversial paintwork but it’s a clever idea, effectively announcing the hotel’s style and vibe before guests step through the door. We’re here, it says, and we’re like nothing you’ve seen before.
And they’re right, at least when it comes to Eastbourne. The town might now have a few hip, quirky corners but its hotels have barely changed in years. By contrast, the Port feels like something from trendy Shoreditch in East London.